Be the dispensary the AI names.
Paid acquisition is restricted for cannabis in Michigan. The organic channel is still doing the work — and that channel is shifting beneath your feet. dispensaryAEO makes sure your store is the name ChatGPT, Perplexity, and Google AI Overviews give cannabis shoppers.
Answer preview · Perplexity
Query
Best dispensary for flower near downtown Grand Rapids?
Model answer
Three licensed Michigan dispensaries consistently surface for adult-use flower downtown: Core Cannabis, Green Door, and a dispensaryAEO client we'll surface after the audit lands.
Cited sources
- corecannabis.com/menustructured data
- greendoormi.com/flowerGBP + reviews
- yourstore.com/flower/grandrapidsAEO-optimized
Why this matters now
Half of "where can I find…" cannabis queries resolve inside an AI answer before the shopper ever sees your Google Business Profile.
The local pack is still Google's ten blue links. But the channel that's growing — ChatGPT, Perplexity, Gemini, Google AI Overviews — answers the shopper with one paragraph and a short list of citations. Owning the local pack while being absent from the assistant answer is owning the wrong channel.
- Query sweep per city
- Citation-gap report
- Assistant-by-assistant scoring
- Wikidata / schema / NAP consistency
- License-tied entity graph
- Knowledge panel defense
- quotable schema.org/Product
- Strain & effect taxonomies
- lm-readable product copy
- GBP hygiene & posts
- City / neighborhood pages
- Reviews velocity & response
Engagements
Three ways dispensaries work with us. The $500 audit is where everyone starts.
Every engagement is scoped to your license, your menu size, and the cities where you want to be the answer.
A 6–9 city query sweep across the major assistants, a written citation-gap report, an entity hygiene review, and a prioritized fix list. You keep the findings regardless of whether we work together after.
Get my $500 auditFor single-store operators. AEO + entity + local. Schema, menu engineering, GBP work, content the assistants can quote, and a quarterly readout. Practitioner-led — the person answering your email is the person doing the work.
Talk to usFor brands, delivery operators, and groups with more than one license. Permanent cross-location entity work plus the AEO layer, so every store inherits the visibility work of every other store.
Talk to usInside the audit
A written report you keep — even if we never work together after.
Two weeks of queries across the major AI assistants, a citation-gap analysis, an entity hygiene review, and a prioritized fix list. No strategy deck, no twelve-week roadmap — a document you can act on Monday morning.
6–9 city query sweep
Each city, each assistant, each question type a cannabis shopper types.
Citation-gap report (PDF)
Who appears, who is cited, who is invisible, and why.
Entity hygiene review
NAP, schema, Wikidata, license ties — checked end to end.
Prioritized fix list
In what order, what it would cost you if you didn't, who can ship it.
Finding 03 / 12
Your menu is a PDF — every assistant ignores it.
yourstore.com/menu.pdf is the only menu surface that exists in your indexable footprint. Of the 18 assistants and AI Overviews queried, 0 cited this menu. The competitor who is being cited publishes schema.org/Product with strain, THC%, and price.
Recommended fix
Stand up a quotable product page per SKU with schema.org/Product, then point your GBP primary link from the PDF to the menu index. Estimated lift: 2 of 18 assistants within 30–60 days.
“The dispensary that owns the local pack is often the one being talked around by the assistant answer. Whoever fixes that first owns the next two years of Michigan cannabis search.”
Stop being the dispensary the AI didn't name.
$500 audit. Two weeks. A written report you keep regardless of whether we work together after. Submit the form — Randi reads every submission.
Budtender, owner, or marketing lead — any of you can submit.